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HomeAmazonaf94, Halsey's Second, Below-$10 Make-up Line, Launches at Walmart on July 25...

af94, Halsey’s Second, Below-$10 Make-up Line, Launches at Walmart on July 25 | See Images, Particulars


Halsey has proven repeatedly that they are a tremendous musical artist. However as soon as they introduced their preliminary make-up line, About-Face, to the desk in 2021, they proved they’re additionally a drive to be reckoned with within the magnificence trade. The model’s vivid eye paints and inky matte lipsticks are one thing out of a technicolor dream, and the formulation are so spectacular that About-Face nabbed a Better of Magnificence Award the identical yr it launched.

Nicely, Halsey is way from completed with their make-up empire, as a result of they’ve a brand new $10-and-under cosmetics line beneath their sleeve, af94. The singer’s newest enterprise into magnificence launches right this moment, July 25, and is unique to Walmart, a retailer they selected to associate with as a way to make af94 an reasonably priced, easily-attainable model, in line with a press launch despatched to Attract. “After listening to suggestions acquired from followers and buddies, I needed to create one other self-expressive line that was lower-priced with a large attain, which is why we’re so excited to be launching this new assortment with Walmart,” Halsey stated within the press launch. “I hope sporting this make-up, nevertheless that appears for you, evokes you to interrupt magnificence guidelines and coloration outdoors of the traces.”

In response to the press assertion, af94, which is an amalgamation of Halsey’s initials (A.F.) and start yr (1994), goes to be full of reasonably priced cosmetics in your eye, lip, cheek, and physique routines. The road could have a grand whole of 67 easy-to-use magnificence merchandise, together with every thing from glitzy face gems to shimmery eye shadow sticks. 

With that being stated, the model will initially launch on Walmart’s web site and brick-and-mortar shops with 12 playful merchandise. In response to an unique interview with Teen Vogue, Halsey notes there’s rather a lot to be enthusiastic about, together with cosmetics with huge shade ranges for various pores and skin tones and formulation made with skin-nourishing components like hydrating hyaluronic acid and moisturizing cherry butter.

af94 Shadowboxer Eye Crayon

af94 Push to Begin Volumizing Mascara

Presently, you possibly can seize 10 sparkly shades of af94’s Shadowboxer Eye Crayons, together with a vibrant Sapphire Blue and shimmery Champagne Pearl. These creamy crayons glide onto your pores and skin with their light-weight, velvety formulation — they usually have buildable protection, so be at liberty to layer them on for an intensified eye look. 

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