Final yr we lined how “&Open” (sure, “ampersand open,” pronounced “And Open”) had raised a raised $7.2 million seed to make it simpler for manufacturers to ship items to clients to spice up loyalty and engagement. In response to one examine clients who really feel emotionally related to a model after receiving items have a 306% greater lifetime worth. &Open competes with Sendoso and ReachDesk that are in an analogous area.
As a result of the pandemic made us all work remotely, having the ability to ship items remotely out of the blue took on a complete new significance. Plus, now “the Nice Resignation” means firms must maintain purchasers and staff so much sweeter.
So the Dublin-based &Open, which launched in 2017, has now raised $26 million in a Sequence A led by Molten Ventures, together with participation from First Spherical Capital, LocalGlobe, Tribal VC, in addition to new investor Middlegame Ventures. Different new and present traders additionally contributed to this spherical. The Sequence A brings &Open’s whole capital raised to $33.2 million.
The corporate now has a presence in Eire, the U.Okay, and the U.S., and plans to open an workplace in New York Metropolis within the subsequent yr.
Its purchasers embrace Airbnb, Peloton, Spotify, Hopin, Intercom, Wayflyer, and Higher-Up. It’s additionally launched &Open On-Demand for SMEs.
“Now, greater than ever, firms are searching for methods to retain staff and foster actual connections with clients and companions,” mentioned Nicola McClafferty, accomplice at Molten Ventures in a press release. “Working with a number of the largest international companies and types, &Open has confirmed that gifting, when achieved proper, is an extremely highly effective device to extend model loyalty and construct advocacy.”
The &Open On-Demand gifting market will provides SMEs the flexibility to reward extra simply and a pay as they go mannequin, not like &Open’s Enterprise answer which has an annual contract and SaaS charges.
“All firms reward—be it their staff, clients, prospects, or companions. Corporations reward as a result of folks energy companies and people relationships should be nurtured. At this time, greater than ever, loyalty issues,” mentioned Jonathan Legge, co-founder and CEO of &Open.