Wednesday, August 10, 2022
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Helium 10 Buzz 7/27/22: Oakland Port Replace, Amazon Account Well being, & Product Differentiation Technique


We’re again with one other episode of the Weekly Buzz with Helium 10’s Chief Model Evangelist, Bradley Sutton. Each week, we cowl the newest breaking information within the Amazon, Walmart, and E-commerce area, Bradley shares a singular story, and supply a coaching tip for the week.

Marine terminals at California’s Port of Oakland opened for regular operations on Monday after port leaders and police ended a week-long unbiased truck driver protest of the state’s new “gig employee” regulation, which stranded cargo on ships, docks, and warehouses and worsened U.S. provide chain snarls.
https://www.reuters.com/world/us/terminals-californias-third-busiest-port-resume-regular-hours-monday-2022-07-25/

Within the coming months, you’ll begin to see new options in your Account Well being web page. The primary of those is that your Account Well being Score (AHR) shall be displayed as some extent worth primarily based on a scale of 0-1,000, enabling you to see how shut you might be to the assorted thresholds that transfer your AHR from inexperienced (Wholesome) to yellow (At Danger) to crimson (Unhealthy, the place your account is liable to deactivation).

Amazon is elevating costs for its Prime subscription service within the U.Ok. and throughout Europe because the e-commerce big grapples with the consequences of rising inflation.
https://www.cnbc.com/2022/07/26/amazon-prime-membership-prices-increased-in-europe-as-inflation-bites.html

Amazon launched its Vendor Pockets which is a brand new software to simplify the Amazon international promoting expertise. This safe fee answer makes it straightforward and hassle-free to carry, view, and disburse any quantity of gross sales proceeds on to your native checking account in your schedule, all inside Vendor Central.

Helium 10 Model Evangelist, Lem Turner, shares this week’s Freedom Ticket Coaching clip of the week whereby Kevin King talks in regards to the some ways on how one can differentiate your product.

Helium 10 Model Evangelist, Carrie Miller, goes over a Helium 10 Magnet function that you simply would possibly wish to begin utilizing in our Professional Coaching tip of the week.

Lastly, you will get a 1-on-1 session name with Bradley Sutton should you signup for the Promote and Scale Summit utilizing his code S3BS100 for $100 off your ticket to the occasion.

On this episode of the Weekly Buzz, Bradley talks about:

  • 01:24 – Oakland Port Reopens
  • 02:40 – New Account Well being Web page
  • 03:54 – Prime Value Hike
  • 05:35 – Amazon Vendor Pockets
  • 07:00 – Freedom Ticket Clip: How To Differentiate Your Product
  • 12:13 – Bradley’s Story Time
  • 15:50 – Professional Coaching Tip Of The Week: Utilizing A Much less Used Magnet Function
  • 20:00 – Watch The Greater.Higher.Launch Webinar Replay On YouTube
  • 20:20 – Get A Bonus From Bradley When You Signal Up For The Promote And Scale Summit

Transcript

Bradley Sutton:

Hey everyone, and welcome to a different episode of the Helium 10 Weekly Buzz. My identify is Bradley Sutton, and that is the present the place we get you aware of the newest information within the Amazon and e-commerce area. We interview individuals within the trade you’ll want to hear from and supply coaching ideas of the week that provides you with severe methods for severe sellers of any stage within the e-commerce world. Let’s go forward and see what’s buzzing this week. Immediately. We’re gonna go over the information and we’ve acquired some articles that should do with delivery. We’ve acquired some articles that should do with an Amazon prime value hike in different elements of the world. Then we’re gonna have a freedom ticket tip of the week that has to do with differentiating your product. We’re gonna haven’t an interview, however like a form of like a narrative time with Bradley, just a bit lighter facet, gonna make enjoyable of myself just a little bit with my most embarrassing second ever at Helium 10.

Bradley Sutton:

I’m gonna inform you guys about it, after which we’ll get again and speak about some severe methods the place we’re gonna present you ways in Magnet you should use a sure software that lots of people don’t use or a sure precise function of Magnet the place you will get form of like the overall search quantity in a distinct segment and ensure to remain to the tip cuz I’m gonna offer you guys an opportunity with a purpose to get a one-on-one session with me on your model or for something you guys wanna speak about for half-hour, I’m gonna present you guys precisely how to try this. All proper, let’s go forward and get proper into the information first. Now, the primary information article we have now of the day is definitely from Reuters and it’s entitled ” Terminals at California’s third-busiest port resume common hours on Monday”.

Bradley Sutton:

So what had occurred, a whole lot of sellers have been truly messaging me on that is they’d for the final week they usually have been anxious about it, their containers that got here from , India and in addition China caught within the Oakland port. All proper, that is California’s third busiest port as a result of there was form of like a truck driver protest, which was blocking it off in order that the container vehicles couldn’t go choose up the containers. And so just about every thing was at a standstill there. Properly, they have been in a position to open that again up the protest, form of like transfer to a different location. So it’s going to start out again now. It’s not all gonna be in sooner or later. I imply, that’s a weeks now price of containers that acquired backed up. So that they’re gonna attempt to get caught up there.

Bradley Sutton:

However simply as of yesterday, any individual on one in all our Freedom Ticket Xtra calls was saying, “hell man, my container may be caught for weeks there,” however fortunately it simply opened up this a few days in the past. So should you had one in all your containers caught there, hopefully, it’ll get unloaded within the subsequent couple of days. Subsequent article we have now right here is definitely from Amazon and it was entitled “New Options to Assist You Monitor Your Account Well being.” In order you guys know in vendor central, there’s a spot the place you may monitor your Vendor Central account well being. And earlier than it was performed by colours, it was like inexperienced all the best way to love crimson. And should you would get some form of violation or a few of your metrics went down, it might change in that coloration spectrum.

Bradley Sutton:

However what they’re shifting to is form of like this 1000 level scale. So earlier than it was simply form of like, I believe it was like 4 totally different colours and really that’s the way it nonetheless is in my account. I’m curious how it’s in your accounts if it’s moved to the brand new metrics but, however you’re gonna have just a little bit higher perception into what’s affecting negatively and positively your account well being, as an alternative of simply trying that it, or simply seeing that it’s someplace alongside the colour spectrum as a result of should you hit a few the colours, you’re gonna begin getting some restrictions in your account. So that they stated they’re gonna begin rolling out. So check out your Vendor Central, go to your most important Vendor Central web page, and click on on Account Well being. Have you ever guys moved to that 1000 level scale or is it nonetheless simply exhibiting these colours?

Bradley Sutton:

Subsequent article within the information was from CNBC and it says “Amazon hikes Prime membership costs by as much as 43% in Europe.” And this was attention-grabbing as you guys know, in America for Amazon USA, they already had a rise within the Prime value. However now for instance, within the UK, it was 95 kilos or truly it was 79 kilos. And now it’s as much as 95 kilos which is about $114 membership to Prime. And in different international locations it’s going up as properly. For instance, in France, Amazon France, in case you are a member of Amazon Prime, the value has gone as much as 70 euros from 49 euros. That’s truly just a little bit greater improve there, and in Germany, it’s going as much as 89 euros up from 69 euros. As , in America in February, it was introduced that it went to $139 from $119.

Bradley Sutton:

Now, , my private opinion is that this isn’t gonna make a lot of a distinction. You already know, like proper now, like form of Amazon Prime is among the few issues obtainable. That’s something prefer it. And particularly in these international locations, I believe it’s not gonna trigger an excessive amount of points the place hastily you’re gonna see much less gross sales as a result of now persons are not gonna purchase on Amazon or they’re gonna cancel their Prime membership in America. I didn’t see, , much less gross sales when, when that, that change occurred. And there truly are extra alternate options now that Walmart+ is on the market which I don’t consider is as strong in Europe. So what do you guys assume, , do you assume that this value hike goes to trigger you to lose some prospects?

Bradley Sutton:

My private opinion is not any. All proper. The final article can also be from Amazon Vendor Central, and it was an announcement this week that they’re having a brand new option to handle and switch funds from Vendor Central its known as Amazon Vendor Pockets. And there wasn’t an excessive amount of element on it, however from what I perceive from this text, it virtually looks as if you’re gonna be capable to like, get your disbursements, anytime you need, as an alternative of getting to attend two weeks and in addition form of switch your funds and take your funds in US {dollars} and switch to your different currencies, should you’re from one other nation and do lots. What do you name that? It says a transfers. I can’t consider what the phrase is, however while you switch forex from one forex to a different forex they’re going to have that obtainable to you.

Bradley Sutton:

So that is one thing that’s in beta proper now. And it stated it’s solely obtainable to a handful of customers. None of my accounts have entry to this new Amazon Vendor Pockets, however be looking out for that as a result of it’d assist a whole lot of sellers. For those who can’t wait in any respect to have the ability to get your cash day-after-day from Amazon, don’t overlook that Helium 10 has an choice for that Alta. So simply go to growwithalta.com or should you’re in your Helium 10 account hit the Alta button there and also you’ll be capable to apply for that. And it is possible for you to to get your disbursements day-after-day should you so select. All proper, properly, that’s it for the information at this time. Let’s go forward and get into our Freedom Ticket tip of the week. And for this one Lem has one thing for us. So go forward, Lem.

Lem:

On this snippet from Freedom Ticket, Kevin King goes to go over what it actually means to distinguish your product. Perhaps you’re in a creativity rut, or perhaps you’re simply actually caught. And also you’re attempting to see, how can I make this product stand out? Kevin King is gonna go right into a bunch of methods of how you are able to do that. And a few of them are actually easy versus different ones are fairly superior. So make certain and go forward and examine this out.

Kevin:

Differentiation is what’s gonna set you up for long run success. For those who don’t do differentiation and simply come out with one other me-too product, you might need success for a brief period of time, however it’s gonna be shortlived and also you’re not gonna have long run longevity, and it’s gonna be very, very troublesome to truly promote that product. You possibly can’t simply slap your brand on a product that you simply discover on Alibaba or simply create one thing that’s virtually an identical to what everyone else is doing. Such as you used to have the ability to do and really have an excellent probability of success. You’ve acquired to face out from the gang. You’ve acquired to do one thing totally different when individuals kind in a search time period on Amazon and the outcomes present up, it’s a must to be the one which simply shines on that web page. The one which simply pops off of that web page, it doesn’t seem like everyone else.

Kevin:

In any other case, you’re simply gonna be competing on value. You’re gonna be competing on opinions and that’s not the best way to go to have an excellent probability of long run success. So, while you’re doing differentiation although, what’s it that makes your product distinctive? What’s your distinctive promoting proposition? What, and there’s a, there’s a whole lot of issues you can do and take into account, and that’s what we’re gonna speak about proper now. Now, no matter adjustments you do make it needs to be necessary to the client. So it simply can’t be simply making a change only for the sake of creating a change and a coloration variation will not be differentiation, simply to be clear on that, however there are a number of issues that you are able to do. So let’s speak about a few of people who you would possibly be capable to do to truly make your product totally different.

Kevin:

One is the packaging. Generally you may truly fully change the packaging. It may be the very same product inside a plastic bag and the very same product inside a very nice field, and that field may cost a little you a few further {dollars} to have manufactured, however you may cost 10 to $20 extra due to perceived worth. Individuals eat with their eyes first, so that you all the time wish to, to current one thing in a really optimistic method and make it look unique and distinctive, and packaging is among the best methods to try this. I imply, I’ve performed that with a few of my merchandise you’ll see in one of many interludes the place I present you a few of my bully sticks and I did it that very same factor the place everyone else was promoting issues in a plastic bag. I put mine in a cigar field.

Kevin:

I used to be in a position to cost 3 times as a lot for 9% much less product and it labored actually, very well. Packaging is an effective way to face out. One other approach is bundling. For those who may put two merchandise collectively. So perhaps you’re seeing that one product is promoting very well. And also you’re seeing within the steadily purchased collectively. Individuals are typically shopping for one other product with it. Perhaps should you bundle these two issues collectively, you can make it stand out. One of many issues I’ve performed prior to now is I used to be promoting make-up of promoting a 3d lash fiber lash mascara for ladies and everyone had the identical 3d fiber lash mascara. However what I did is I noticed in a whole lot of the opinions that individuals have been complaining about, they want they’d small little brushes to mess with their eyelashes.

Kevin:

So I had a separate manufacturing facility make a small little brush, and I included that within the field. That’s an instance of bundling and that made it stand out and made it totally different. In order that’s an concept of bundling. One other factor you are able to do is sort of a secret sauce, generally that is truly a secret sauce. Like perhaps it’s a particular ingredient. Your pores and skin masks is from the lifeless sea and it has a particular salt that no one else has in all their components. That’s solely from this one little, little bay of the lifeless sea that everyone else is simply pulling out from the principle ocean there and also you’re pulling yours from this particular little bay the place there’s this secret misplaced cave or one thing like that. You already know, some kind of particular little ingredient you could emphasize could make you stand out and even simply identify your product in a sure approach.

Kevin:

One other factor is supplies. The supplies that you simply make the product out of is usually a differentiator. I’ve one other product that’s within the that you simply’ll see in on one of many interludes that’s a life jacket for canines and this lifetime of canines, we’re making it out recycled ocean waste, , the massive dimension it’s eight plastic bottles that go into this product. In order that differentiates it from every thing else it’s made out of recycled plastic. 80% of the jackets are made out recycled plastic. That’s necessary to lots of people. Bear in mind I stated, it needs to be necessary to the patrons. That’s necessary to lots of people, in order that helps it stand out and might justify even just a little bit increased value as a result of individuals can pay for that as a result of it’s particular.

Lem:

Consider it or not, Kevin King will get into a lot extra in the remainder of that video. So if you wish to try the remainder of that clip, go to module 4.04 in our Freedom Ticket course, go forward and test it out and tell us what you assume.

Bradley Sutton:

All proper. Thanks for that Lem. Don’t overlook guys, ensure that to get into your Freedom Ticket so you may, can get different ideas. We have now over 70 hours of technique similar to that in our Freedom Ticket program. Now we even have even now Freedom Ticket for Walmart there in a bonus week. So ensure that to go in and, and begin taking the Walmart coaching as properly. Normally, round this time, we have now the interview of the week, , we’ll interview any individual at Helium 10 or we’ll interview any individual from our Vendor Options Hub or one in all you Helium 10 customers on the market. However now I simply wished to go forward and have just a little lighter facet right here earlier than we get again to the technique and inform you about my most embarrassing second at Helium 10. This was like within the first 12 months that I used to be working at Helium 10, and this was again in 2018, and this was earlier than we have been Meeting, , we have been simply Helium 10, however we have been in a small WeWork in Irvine.

Bradley Sutton:

That was at one in all our first workplaces there, there was solely about 15 of us within the workplace and we simply acquired an HR particular person. I keep in mind we have now Natalie, we didn’t have an HR earlier than that, cuz we have been simply so small, , Manny and Gui, founders of Helium 10 used to care for every thing. And anyway, my first few months there, I acquired taken to the HR workplace, which was like a small facet room they usually’re like, Bradley, , Natalie was like, Bradley wants to speak to you. And I used to be like, what did I do? I used to be like, I didn’t assume I did something incorrect. She’s like, okay. You already know, Bradley, we like what you’re doing right here, however we’ve been getting some complaints and it’s as a result of you may have dangerous breath. And I’m like, what? I’ve dangerous breath.

Bradley Sutton:

I used to be like, I’ve breath males. And, and I’m all the time chewing gum. Like how is that this doable? I used to be like, that is like so embarrassing. I used to be like, okay, I’m so sorry. Like, , that received’t occur anymore. You already know, my dangerous I’ll work on that. After which, in order that was that. After which like a month later or two months later once more, she known as me to the workplace like Bradley, we had a speak about this, however I’m nonetheless listening to, , the breath is kicking just a little bit. And I’m like, oh my goodness, I don’t perceive what is occurring right here, and it was final tremendous embarrassing. I imply like, , it’s gotta be dangerous should you get taken to HR normally individuals don’t say something. They’ll be like, okay, we’ll, we’ll put up with this. However for the lifetime of me, I couldn’t determine it out.

Bradley Sutton:

I’m like, I don’t have dangerous breath, , like what’s going on? So what occurred because it seems, what I came upon was afterward once we have been filming Challenge X, I’ve instructed you guys this story earlier than how I had medical emergency, the place like my cyst on my again, like exploded and it’s the worst odor ever. However what was occurring was I didn’t have dangerous breath. Thank goodness. However the cyst on my again, that is gross guys. Sorry, that is like past PG 13 right here, however would generally leak and it’s similar to gross. Something that comes out of a cyst is simply nasty. It’s simply no matter that’s simply been sitting there. And when it might leak, it might trigger a nasty odor. However I had had that cyst for like years and with out getting it eliminated.

Bradley Sutton:

And so what was occurring was it was leaking out generally. And I used to be simply form of used to the odor, I assume, however then everyone else would similar to die of this horrible odor that was coming outta my again and they’d simply assume rightfully so, that I had dangerous breath as a result of , like who is aware of about cyst leaking? I imply, that’s not one thing you simply assume that’s dangerous breath. So anyway, I needed to take care of that for 2 or three years. So I apologize to all of my Helium 10 companions, who I’ve needed to put up with my leaking cyst, please let me know guys. I took care of it surgically, so hopefully, it’s not occurring a lot anymore. However whether it is, let me know as a result of I must know. However anyhow, what about you guys? What’s your most embarrassing second that it has ever occurred to you in your Amazon profession or simply in your different firms? Cuz that’s gotta be one of many worst issues that may occur to any individual being taken to HR and having the entire firm assume you’ve got horrible breath. All proper. Let’s get again to extra severe issues. Now, Carrie has acquired a method for us on a software that we’ve used many occasions Magnet that perhaps you guys haven’t used currently. So Carrie, what do you may have for us?

Carrie:

Immediately? I’m gonna present you a software that perhaps you’ve seen earlier than, or perhaps you haven’t that’s inside Magnet. Now we have now so many alternative instruments with so many little totally different tips and ideas that we have now that may assist actually majorly enhance what you are promoting. And I believe that is one in all ’em. So I make the most of smaller search time period key phrases to create campaigns and goal to go form of after the low hanging fruits. So what I do is I’ll normally seek for key phrases with perhaps 500 to a thousand searches a month, or generally even lower than that, relying on the product. So I’d even go, , 100 or perhaps even go all the way down to 50 searches a month and form of put these key phrases into their very own little campaigns, perhaps 5 to 10 key phrases every, and give attention to some pay-per-click methods there, ensure that these key phrases are written into my itemizing in order that I can truly begin focusing on these.

Carrie:

And if they’ve these seed key phrases in there, you can begin rating for these main key phrases. So all of it form of works collectively to take your product to the highest. So I wanna present you ways these smaller search volumes can actually add up. So I’ll go forward and I’ll share my display screen. So what I’ve performed right here is in magnet, I’ve truly searched coffin shelf. I did just a little filtering for phrases containing coffin and right here I’m simply discovering a bunch of various key phrases. I checked off the key phrases that I believe are going to be most related, however they could have a decrease search quantity like this one has 598, 223. So you may see that, , these are fairly substantial over time and there are some key phrase gross sales that come from that. So this one has 93. So what I love to do is I like to investigate, , how impactful all of those key phrases collectively may doubtlessly be.

Carrie:

And the best way I do that’s I examine these off after which I add them to an inventory. So I even have created simply this random folder right here to indicate you “coffin analyze.” And so I created that folder after which I added these key phrases to that folder. Okay. You possibly can create this key phrase listing additionally in Cerebro. So should you wished to investigate key phrases from Cerebro, you can try this right here too. So I’m gonna take that key phrase listing and I’m gonna hit Analyze Key phrases and I’m gonna click on add from my listing. Okay. So I’ve acquired these coffin shelf key phrases which might be decrease search quantity and I wanna see how a lot affect they will make if I perhaps focused them in a smaller PPC marketing campaign and put them into my itemizing. Okay. So proper right here you may see the overall search quantity is 3,989, which is fairly substantial while you actually give it some thought, all these little tiny key phrases that we thought perhaps have been nothing and we didn’t goal truly may doubtlessly add as much as one thing.

Carrie:

So you can even see the key phrase gross sales right here. So we’ve acquired, , 75 right here, 936, there’s all of those are gonna truly add up over time. So over the course of a month, this might truly add some good numbers to your gross sales. And never solely that, should you’re focusing on these key phrases, they’re lengthy tail key phrases, in addition they have your most important key phrases in them. So that may additionally enable you to to rank for these. So I normally like to incorporate these decrease search quantity key phrase phrases, as a result of I believe that they may doubtlessly develop over time, initially. However then additionally you don’t wanna miss out on that low hanging fruit, particularly in additional aggressive niches. So I problem you to go forward and check out Magnet, the Analyze tabs proper right here, Analyze Key phrases, strive it out, and see for your self. Simply go forward, seek for some decrease search quantity key phrases, analyze the overall search quantity and the potential gross sales that you can get, after which go forward and put them in a marketing campaign and see what occurs over a month and see if it truly provides to your gross sales over the course of a month. I believe it positively will as a result of I do know it has for me and I stay up for listening to your whole success tales. So I hope you may have an incredible day.

Bradley Sutton:

All proper. Thanks for that Carrie. Now lastly, I instructed you guys, I’ll give you a chance to get a one-on-one session with me. And what gave me this concept was final week, we had a particular on our Greater, Higher Launch the place should you have been to join Promote and Scale Summit I used to be gonna hook you guys up with my Chinese language sourcing agent and that ended already. So I used to be like, what else can I present? You already know, individuals have been asking me like, Hey, Bradley, I missed that. I noticed it on the replay on YouTube, by the best way, guys, if any of you had missed the Greater, Higher Launch for this month you may watch on YouTube, however you’ll see that I had supply that, however , that provide expired. So I used to be like, no, I can’t give that anymore.

Bradley Sutton:

So what can I give if individuals join Promote and Scale? So what I’m gonna do for now till Sunday, all proper now till Sunday, should you guys join Promote and Scale Summit, and you are able to do that, h10.me/s3 or sellandscalesummit.com, it’s as much as you h10.me/s3 or sellandscalesummit.com. And you employ the code S3BS100, S3BS100. That saves you 100 {dollars} off. However for everyone who does that between now and Sunday, I’m gonna go forward and offer you guys a 30 minute session, one-on-one, not a gaggle one the place, , you’ll be all in a gaggle, however for the primary 20 individuals who do that, we’re gonna go forward and offer you a one-on-one session with me, the place you may go over your model. I can do some product validation for you, perhaps optimize your itemizing, no matter you guys wish to speak about.

Bradley Sutton:

So when you join that hyperlink, you guys are gonna want to only present a screenshot of your receipt and ship it to my assistant Mhel, and you may e-mail him at [email protected] So should you miss this, you may ask assist to succeed in out to Mhel, Bradley’s assistant. However once more, should you enroll with my code from now till Sunday evening, then we’ll go forward and offer you a 30 minute session. All proper, guys, properly, thanks a lot for tuning to the thrill this week. We’ll see you guys subsequent week to see what’s buzzing.


Get pleasure from this episode? You should definitely try our earlier episodes for much more content material to propel you to Amazon FBA Vendor success! And don’t overlook to “Like” our Fb web page and subscribe to the podcast on iTunes, Spotify, or wherever you hearken to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Wish to completely begin crushing it on Amazon? Listed here are few rigorously curated sources to get you began:

  • Freedom Ticket: Taught by Amazon thought chief Kevin King, get A-Z Amazon methods and methods for establishing and solidifying what you are promoting.
  • Helium 10: 30+ software program instruments to spice up your complete gross sales pipeline from product analysis to buyer communication and Amazon refund automation. Make operating a profitable Amazon or Walmart enterprise simpler with higher information and insights. See what our prospects should say.
  • Helium 10 Chrome Extension: Confirm your Amazon product concept and validate how profitable it may be with over a dozen information metrics and profitability estimation.
  • SellerTrademarks.com: Emblems are very important for shielding your Amazon model from hijackers, and sellertrademarks.com gives a streamlined course of for serving to you get one.



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