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What’s an ASIN Quantity?


No two fingerprints are the identical, not even an identical twins. 

Regardless of how a lot we age and alter our look, these little strains stay the identical. In actual fact, fingerprints develop earlier than we’re even born. It’s no surprise that we use these loops, whorls, and arches for life-long identification! 

When you’re promoting on Amazon, it’s worthwhile to know your approach across the ASIN. It’s your product’s one-of-a-kind fingerprint that helps Amazon catalog, observe, and rank your product. It’s additionally the identification quantity you can be utilizing to conduct key phrase analysis (each for your self and when spying in your rivals’ key phrases).

We’ve assembled an inventory of ASIN-related info that it’s worthwhile to know in case you are planning on succeeding with Amazon FBA anytime quickly. 

We’re hitting all of them quick, so attempt to sustain!

  • What does ASIN stand for?
  • Is it doable to make use of an present ASIN?
  • What’s the distinction between ASIN and SKU?
  • Easy methods to get an ASIN quantity from Amazon
  • Easy methods to create a brand new ASIN in Amazon
  • Easy methods to use an Amazon ASIN to search out key phrases

What Does ASIN Stand For?

ASIN stands for Amazon Commonplace Identification Quantity. It’s the distinctive 10-digit code assigned to each single product and e-book on Amazon (excluding printed books, which use an ISBN). 

There are lots of of thousands and thousands of merchandise at the moment being offered on Amazon and the ASIN is the “barcode” that enables all of them to be correctly organized. 

Merely put, each product offered on Amazon is required to have an ASIN connected to it, even product variations (i.e. completely different colours of the identical product will all have their very own ASINS).

Is it Attainable to Use an Current ASIN on Amazon?

If promoting with Amazon FBA is one thing you’d like to begin quickly, do it’s worthwhile to get your personal ASIN? It’s a sound query!

You don’t all the time have to create a brand new ASIN to promote on Amazon. In case you are an arbitrage vendor (reselling merchandise you purchase elsewhere) you might promote your product underneath an present ASIN, offered it already exists on Amazon. 

What do a number of manufacturers promoting the identical product on Amazon appear like?

On a product itemizing, scroll down, proper under the Purchase Field (the place you’d usually “Add to Cart”). 

amazon listing for hair cream
amazon listing for hair cream

Facet word: the helpful price-change graph you see on the backside may be activated utilizing the free Helium 10 Amazon chrome extension.

We will see that, though it is a Paul Mitchell product, it’s being provided on Amazon by a number of different sellers – all promoting the identical product underneath the identical ASIN!

To study extra about succeeding with on-line arbitrage (reselling), we now have the proper Amazon arbitrage walkthrough for you. When you’d moderately hear than learn – I’ve included a Critical Vendor’s Podcast episode all about retail arbitrage (and the dangers concerned with it).

Easy methods to get an ASIN Quantity from Amazon

There are a few methods to get a product’s ASIN quantity on Amazon. Keep in mind, this may be accomplished from any Amazon itemizing.

  1. On the product web page, scroll right down to the “Product Particulars” (discovered proper above the product opinions). You’ll discover the ASIN listed right here.
details of amazon listing and customer reviews
  1. One other option to discover a product ASIN is to go straight as much as the URL (of the product web page) and search for a string of numbers and letters in all caps.

    Double click on to spotlight and you’ve got your self an ASIN!

amazon listing main page

At first, it could take you a bit to coach your eyes to establish this sneaky string of numbers. Nevertheless, the extra you do it, you will discover your eyes robotically go straight to them (It’s roughly in the identical spot for each product’s URL). 

  1. Utilizing the Helium 10 Chrome Extension on any Amazon product web page, navigate to the “ASIN Grabber.”
helium 10 chrome extension asin grabber

This can take you on to the product’s (and every of its variations’) ASINS. Click on the copy icon straight subsequent to an ASIN to repeat it to your clipboard.

helium 10 chrome extension asin grabber

Alternatively, in case you have the Helium 10 Chrome Extension put in, the product ASIN will seem robotically (in all its vivid blue glory) underneath the “Calculators” part.

helium 10 sales estimator

As you possibly can see, Amazon and Helium 10 make it almost inconceivable to lose observe of an ASIN. It’s an essential quantity and we wish to ensure that you could find it quick!

What’s the Distinction Between ASIN and SKU?

The place an ASIN identifies a singular product on the Amazon market, an SKU (stock-keeping unit) identifies a selected providing of a product. Which means that, theoretically, there may be a number of SKUs for any single ASIN. Whereas sellers have the choice to create their very own SKU, Amazon will do that for you robotically must you create a brand new product itemizing. Your SKU isn’t seen to different sellers and may solely be accessed through your Vendor Central account.

ASINs are globally cataloged by Amazon.

SKUs are seller-specific.

Check out the instance under. Each of those are the identical product (subsequently, identical ASIN), however provided through completely different success strategies. One is obtainable utilizing FBM (fulfilled by service provider), the opposite is obtainable utilizing FBA (fulfilled by Amazon).

Every of those choices for a similar product get their very own, distinctive SKU.

helium 10 chrome extension search results

Nevertheless, that is what prospects (and different sellers) will see on Amazon.

amazon add to cart page

Facet word: You might also encounter one thing known as an FNSKU or “Fulfilment Community Inventory Preserving Unit.” That is (yet one more) separate identification quantity used internally by Amazon to trace and establish your product inside and between Amazon FBA warehouses.

Easy methods to Create a New ASIN in Amazon

As we mentioned earlier than, in case you are reselling an present product on Amazon you possibly can record it underneath the prevailing ASIN. Nevertheless, in case you are a non-public label vendor with your personal distinctive product, you will have your personal distinctive ASIN.

The difficult information is: it’s worthwhile to discover the most effective product to promote on Amazon!

The excellent news is: Amazon robotically assigns you an ASIN if you create an Amazon vendor account and craft a brand new product itemizing.

Easy methods to Use an Amazon ASIN to Discover Key phrases

Do you know ASINS can be utilized for extra than simply discovering merchandise on Amazon? They may also be used to conduct deep key phrase analysis, which may be utilized to search out new merchandise to promote, goal rivals in your market, and win huge with Amazon PPC.

Inside Helium 10’s reverse ASIN key phrase instrument, Cerebro, enter an ASIN (or a number of ASINS) into the search bar and click on “Get Key phrases.”

helium 10 cerebro tool

Immediately, we get a wealth of knowledge associated to this particular ASIN, together with: key phrase distribution, steadily purchased collectively, and phrase frequency. Don’t neglect to make use of Cerebro’s search filters to slim outcomes primarily based on search quantity, natural rank, variety of rivals, and extra!

helium 10 cerebro tool search

However that’s simply the tip of the iceberg…

helium 10 search results

With each Cerebro ASIN search, comes the next treasure trove for associated key phrases:

  • Cerebro IQ Rating – A rating primarily based on the ratio of search quantity to competing merchandise.
  • Estimated month-to-month search quantity
  • Search quantity development during the last 30 days
  • Variety of sponsored ASINS (merchandise at the moment working adverts on the key phrase)
  • Variety of whole competing merchandise
  • Way more

You’ll discover there are over 4,000 associated key phrases for this one ASIN alone. Don’t neglect to make use of these search filters to slim issues down!

Different Amazon sellers (a few of that are your direct rivals) would not have entry to this info. Discovering excessive high-demand key phrases to incorporate in your itemizing or untouched key phrases to focus on in your paid Amazon adverts is a bit like getting the solutions to the check earlier than you go into class. The instruments are on the market – you simply should study them!


In closing, it’s essential to keep in mind that an ASIN is extra than simply an identification quantity. In loads of methods, it’s the code to unlocking product and key phrase knowledge for just about any product on Amazon. And now you know the way to search out it!

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